Discover A Trusted Indigenous Clothing Brand Online

Miimi & Jiinda is a culturally rooted Aboriginal lifestyle and fashion brand from Gumbaynggirr Country. Founded in 2018 by Melissa Greenwood, a proud Gumbaynggirr, Bundjalung, and Dunghutti woman, the brand celebrates art, story, and connection through wearable creations and original artworks. Created in collaboration with her mother, cultural custodian and artist Lauren Jarrett, Miimi & Jiinda honours ancestral knowledge, matriarchal strength, and First Nations women. Each piece blends traditional storytelling with contemporary design, reflecting deep cultural respect and integrity.