Advice Needed On Choosing An Seo Company In Markham

I've been trying to get a better handle on my business's online visibility and started looking into a seo company markham based provider that understands the local market here. It's been a bit of a learning curve trying to compare different agencies, since some focus heavily on technical SEO while others lean more toward content and local listings. I'm still trying to figure out what combination actually makes the biggest difference for a business competing in a fairly active market like Markham. My website currently ranks fine for branded searches, but I'm struggling to show up for more general terms that potential customers are actually typing in when they don't already know my business name. From what I've read, this usually comes down to a mix of stronger local citations, better on-page optimization, and consistent content that actually targets the way people search, rather than just describing services in a generic way. If anyone here has worked with an SEO provider in the Markham area recently, I'd really appreciate hearing about your experience. Did you notice meaningful improvement within a reasonable timeframe, and were there any specific strategies that made a bigger impact than expected? Trying to make an informed decision before committing to a long-term contract.